Zeed is a brand of premium Mediterranean spices and oils, created by friends Sami and Rob with the mission of carry it on their families' Lebanese traditions in agriculture and artisanal crafts. In Baasir, Sami’s family has practiced organic farming and cold press olive oil production for generations. In Douma, Rob’s ancestors produced traditional olive oil soap. For this reason, they chose roots and leaves for their logo, symbolizing past and future.
As part of Studio Zak my task was to design packagings for their line of spices: Za'atar, Sumac and Freekeh. The idea was to keep it minimalist, luxurious, while still making sure it felt connected to their roots by adding a pattern reminiscent of Arabic Tiles.
Client: Zeed
Country: USA
Team: Studio Zak
