Winkleblacks is a fresh food supplier from Westchester, NY. They offer a wide range of wholesale grab n' go food for supermarkets, hotels and other establishments, including small business and individuals.
The company takes pride on the freshness and traceability of the food, by working with locally sourced ingredients. As part of Studio Zak's team I wanted to make sure this was clear on Winkleblacks visual identity.
Our goal was to make a traditional American brand. The black linework illustrations with images of ingredients and farm life helping to make a clear statement: this food was produced by real working people on a real field.
Client: Winkleblacks
Team: Studio Zak
The Challenge
As part of Studio Zak's team, my challenge was to create the visual identity and packaging for their first line of products: diapers. The idea was to create something fun, soft and approachable, attracting both parents and babies.
