The Client
Qcare is a Chinese brand created and owned by GSTIC Medical, a corporation that strives to supply only the world’s finest medical consumables and cutting-edge technology for healthcare professionals.
The Challenge
As part of Studio Zak's team, my challenge was to create the visual identity and packaging for their first line of products: diapers. The idea was to create something fun, soft and approachable, attracting both parents and babies.
The Solution
I started from the logo: making round, chubby and unaliged shapes with a pastel color palette that helped me set the tone for the rest of the visuals.
One thing the client had asked for was to have animals in the packaging, so I started illustrating them with round curves like the logo, one for each diaper size. I worked with simple, unperfect shapes to bring a sense of playfullness to it.
