Grease & Glory is a fantasy project created by Studio Zak, started from a concept that ended up not being used by another client.
The idea behind it was to create a non conventional branding identity for a Chicago vegan fast food, subverting what's expected from the segment.
Country: USA
Team: Studio Zak
It all started with this single illustration, where I took inspiration from all things Chicago: baseball, jazz, food, skyline and of course the Chicago Bulls.
My idea was to create something playful, colorful and modern, that still retained some of that traditional americana look.
I built a comprehensive visual ecosystem, extending the brand with multiple logos, badges and illustrations. This way ensuring dynamic and flexible application across all touchpoints.
